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  • True Cost… of loving fashion…what started it all

    As you may know, I talk a lot about sustainable fashion on this blog. I want to share a little bit about why I feel so strongly about advocating for sustainable fashion and the life-changing moment that started it all.
    Why Sustainable, ethical fashion? Why care? Why should you consider your lifestyle and shopping habits too?
    For starters, next week is the start of Fashion Revolution 2017 (April 24th-30th). Why join the Fashion Revolution? Every year Fashion Revolution brings people together from all over the world to use the power of fashion to become a force for good.
    Fashion Revolution is committed to changing the fashion industry as we know it to make for a much kinder, gentler impact on our environment and the people who make our clothes.
    There is a movement underway and there is good reason for it. You will find so many resources, events and so much information on their website {here} sharing how you can get involved and do your part. So, please check them out.




    Photo courtesy of


    Back to why I do what I do. It bothers me deeply that something I love so much, that brings me so much joy is so damaging to this planet and the people involved in the production of much of our clothes. 

    Clothing, style, beauty- Fashion is my passion. It is my love, and in a sense it is my vice. But getting dressed is a necessary ‘evil’. We must get dressed to even go out into the World. So why should I give that up? I won’t. ever. But still, I have known that there has to be a better way, a different way of doing fashion. Of making fashion. Consuming fashion. Being in fashion.


    It was almost two years ago now that I first watched the documentary True Cost (trailer included below). If you have not yet seen it, please- please-PLEASE go watch it! That film was groundbreaking, life changing, and played an integral part in who I am today.


    It pulled back the curtain of truth on the fashion industry, how it was effecting the environment and human ethics. And right then and there it got the wheels turning in my head, and set me on a far different path than I ever would’ve saw myself going.




    I had been working at a contemporary fashion store (not naming names here). The steep employee discounts on top of the already steep consistent sale promos made shopping there irresistible at times- until now.Suddenly it was hard to even consider shopping there. It was almost not even an option.



    Like when you find out a certain food is making you feel sick, you quickly lose your craving for it. This was the same.




    I had also, ironically that same month, started working as a personal shopper at a thrift store. Suddenly all the pieces fell into place demonstrating why shopping secondhand and vintage was such an environmentally smart and sustainable shopping option. Purchasing items that had already been made. Giving new life to a life (or a top, a coat, a dress, etc.) 


    I hope you’ll take what I share and consider your shopping choices, where your clothes came from and by whom they were made. I hope you’ll join me in choosing more sustainable ethical clothing options (or even beauty, food, personal care products, etc.)
    I know these changes of behavior and mind can come in phases. If more sustainable clothing options are not accessible or convenient and at your fingers tips just yet, consider how you can make where and how you shop right now more sustainable. 

    Sometimes just thinking about it can bring about changes in small simple ways, as many of you may have experienced with changing your diet, or other lifestyle habits. Being conscious about the choices you make can bring to mind solutions of the matter. It does not have to be hard. It does not have to be a struggle or feel like a deprivation or a downgrade from what you’re used to.
    For me, it wasn’t actually at all. Once I had this information in my hands, knowing the truth, it was an almost automatic change of heart, which led to the change in my behavior- my shopping habits.



    photo provided by True Cost

    photo provided by True Cost


    Watching the True Cost documentary embedded in me a call for change, and a commitment. At that time I had no idea I’d have taken it this far.



    I thought, I’d just try it out, and see how hard it could be to only shop sustainable fashion.

    Almost two years later I’m still committed to supporting and shopping sustainable fashion options. And my closet has never looked better.


    This is just my experience. And it is what I feel compelled to share.


    Given the resources available about how damaging clothing production can be to the environment, especially fast fashion, it’s become easier than ever to make more conscious eco-friendly shopping choices.


    Sustainability, human equality, conscious choices- these are the things that have shaped (re-shaped) my shopping habits to more closely reflect my personal values. No matter what, my purchases must be socially and environmentally responsible.

    My objective is not necessarily to convince or challenge you to change the way you live or shop, but to show you how sensible, stylish, and even fun it can be to support slow fashion and have a significant impact on the environment for years to come.


    Every purchase is a vote. Make yours count. Dress in clothing you love and that have a positive impact on you and the rest of the world.


    Get involved. Become part of the movement for a healthier, more sustainable fashion world. I believe that together we can change the face of fashion.  Wear what you love and wear what empowers you. Also consider where your clothes were made and who made them. Your purchase may empower the person who made them (or not). Shop wisely.


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