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  • One To Watch 07- Inclusively designed bra brand Proclaim

    Finally, I’m able to fill a major wardrobe essential void in my wardrobe. I found a nude bra that’s stylish, sustainably made- even comfortable, and it’s created by an empowered women going after her dreams and changing the world- right here in San Francisco. Another example of fashion doing good!

     

    I’ll backtrack a few years so you get the full picture of why finding such bra is a big deal for me. Back while living in Minneapolis, I was in dire need of some new bras. I decided to treat myself to some really nice bras that actually fit me really well. I went down to this beautiful bra store in my neighborhood and had a bra fitting- for the very first time in all of my 38 years!

     

    I ended up buying more than I’d planned and spending way more than expected, but they were having some BOGO-something-blah-blah deal, and consumerism got the best of me- and I trusted this woman with her expertise on fit. Unfortunately, I was wrong.

     

    {Embarrassed} I NEVER even wear those big beautiful bras. They are frankly too tight, too fussy, and too bright to wear under anything other than the thickest darkest sweaters I own. And, she sold me on the underwire like it would work some anatomical magic… ughhhhh, need I say more?! I should’ve known.

     

    Proclaim your nude

     

     

     

     

     

     

    Fast forward to today. Thank heavens I stumbled across PROCLAIM via Instagram (so good!) to find the most perfectly-hued nude undergarments, sustainably made*** with a purpose- just my style. They’re actually every woman’s style because they’re made with every women in mind, inclusively designed to match a large spectrum of skin tones. (And the founder happens to be a super cool girl too- extra points in my book!)

     

    “The nude revolution is long overdue.  As a woman with brown skin, I’ve always been aware of a color called “nude” that didn’t include me in its narrow definition. It was frustrating trying to find a bra that matched my skin tone to wear under a white dress or lightweight top. In talking with other women, it became clear that I was not alone in this feeling and I decided to do something about it.” Shobha, founder

     

     

    Every single thing is done with sustainability in mind. From the poly mailers they use (also beautiful!) to the tissue paper and hang tags, they use only Made in USA 100% recycled materials that are 100% recyclable.* (thank you!!!!!)

     

    And that super soft and comfy material they are made from? That’s 100% post-consumer recycled plastic water bottles. Yup, they’re making treasures out of trash. I just can not settle down about this! So brilliant!

     

     

    Every year, millions of plastic bottles that are not recycled end up in our oceans and landfills.  Plastic bottles will not even begin to breakdown for hundreds of years. This has horrible repercussions on the environment.

     

    Anyone creating and implementing solutions for the horrendous amount of plastic waste that’s trashing our land and water gets a standing ovation in my circle. This makes me actually believe that THERE IS A WAY OUT OF THIS MESS! THERE IS A WAY TO SAVE THE ENVIRONMENT from continuing down the destructive path it’s currently on.

     

    There are ethical, sustainable and environmental solutions available to us, and the more companies make use of them, the more affordable and mainstream they will become, and the healthier our planet will be. That is why I am so thrilled to be partnering with Proclaim. More people need to know about companies doing innovative and sustainable production like this one. So let’s wear their garments and scream it from the rooftops if we have to!

     

     

     

     

     

    “Every time you spend money, you’re casting a vote for the kind of world you want.”
    — Anna Lappé

     

     

    Yes, this bralette is an undergarment meant to be worn under your clothes, but honestly it’s pretty enough and provides enough coverage to be worn on it’s own, as I’ve shown here.

     

     

    Wearing:
    Frida Bralette by Proclaim**

     

     

    In a nutshell, what I love about Proclaim:

    • Inclusivity
    • Elevates women’s confidence & self-esteem
    • Sustainable, ethical manufacturing & design
    • Made in the USA
    • Woman owned & run
    • T-backs are so flattering
    • Comfort
    • Stylish
    • Nude undergarments= a wardrobe necessity
    • Pure brilliance

     

     

     

     

     

     

    *Thank you to Shobha Philips, founder of Proclaim for collaborating with me on this post. Her dedication to her mission is palpable. I sure do hope you check her out, try her garments, and follow along on social media. A few words straight from the source:

    Proclaim’s ultra-soft fabric is not only manufactured in the USA but is also made from 100% post-consumer recycled plastic water bottles.  Each year, millions of plastic bottles are not recycled and end up in landfills that impact our environment. These bottles will sit there for hundreds of years, as they will not disintegrate.  The statistics on plastic pollution are staggering: 

     

    • Enough plastic is thrown away each year to circle the earth four times.
    • We currently recover only five percent of the plastics we produce.
    • The average American throws away approximately 185 pounds of plastic per year.
    • It takes 500-1,000 years for plastic to degrade.
    • Americans throw away 35 billion plastic water bottles every year.

    In choosing fabric, we wanted to be a part of the solution for addressing plastic waste which is rapidly filling up our landfills and oceans.

    So how does a plastic bottle become fabric?  Here is a snapshot of the process that transforms waste into wonder: Plastic water bottles labeled with the #1 on the bottom are the same chemistry make-up as polyester, which is called PET, or technically known as polyethylene terephthalate.  This material is BPA-free. In the recycling process, the bottles are sterilized and turned into small flakes. These flakes are then heated and spun to form strings of yarn which are knit into our recycled polyester (rPET) fabric. All the fibers we use are certified by Scientific Certification Systems (SCS) for recycled content claims and have received the Oeko-Tex Standard 100 certification, ensuring that they are free of harmful levels of more than 100 restricted chemicals.

     

    By using recycled polyester we divert plastic waste from landfills. What’s more, we are helping curb a cycle of reliance on natural resources, such as petroleum, which is used to make virgin polyester.

     

    packaged with love… c/o Proclaim

     

     

    **I normally wear a 32B. The featured garment is an XS.

     

    **The items featured on this blog are what I consider sustainable fashion and/or are items I have owned for a very long time- which I would then consider a sustainable fashion choice simply for the longevity of it.

     

    Get involved. Become part of the movement for a healthier, more sustainable fashion world. I believe that together we can change the face of fashion.  Wear what you love and wear what empowers you. Also consider where your clothes were made and who made them. Your purchase may empower the person who made them (or not).

    Shop wisely. Every purchase is a vote. Make yours count. Dress in clothing you love and that have a positive impact on you and the rest of the world.

     

    Photography by Jessie Cagliero

     

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