- 07 Aug
Life x Style 050 (What Makes A Purchase Sustainable?)
Sustainability is a pretty big topic these days, and it’s a really BIG deal for me. Learning about what makes for a sustainable lifestyle and especially what makes for a sustainable shopping purchase has changed the way I live my life.
So, what actually makes a sustainable purchase sustainable? For today, I’m keeping it super simple. And if you’re a sustainability virgin, you’re in luck!
Start here: Before you buy, ask yourself, ‘Will I wear this a minimum of 30x?’ When you wear an item at minimum 30x, the cost per wear becomes lower with each wear- both in resources and your dollar. This is an important factor to consider when purchasing any item of clothing, especially if it’s something you don’t necessarily need.
Those items you find yourself wearing on repeat, those are your sustainable purchases.
Of course it is also important to consider where your clothes were made, by who, and with what resources, materials, etc. But for the sustainability virgin, it can get really confusing as to where to start, what’s right, what’s wrong. Keep it simple; start here. Make sure you’ll actually wear what you buy- love it, take care of it, mix & match it, for many years to come.
This is the opposite of disposable fashion, which we are hearing so much about. Those fast fashion items you buy, wear, discard. Repeat. Repeat. Repeat. That is the very most damaging type of shopping to our planet and the people who make our clothes.
At least if you find yourself hankering, completely powerless, to the latest look from Zara, make sure it is something you commit to wearing for years to come.
It’s been just over a year now that I fully committed my blog to sharing and promoting what I consider sustainable conscious fashion. So, when I was approached by Ralph Lauren to collaborate, I of course said Yes. But wait, RL is not exactly a ‘sustainable brand’, you might be thinking.
Even though I only support sustainable fashion brands; even though RL is not considered to be a sustainable fashion brand. Ralph Lauren is timeless.
To me, timeless translates to: versatile, classic, to be worn for a lifetime, and a very low cost per wear. In other words, RL styles will always have staying power in my closet. They might even have a place in my wardrobe forever. And for that reason, I consider them a sustainable fashion choice.
RL is not a disposable- buy now for the trend, leave later for the irrelevance or lack of resilience. They are items that will be worn over and over for years to come. At least that’s been my experience with anything I’ve owned by RL.
A summer dress that can go from day to night, surf to city is a must-have in your wardrobe. Such as this one here, you can pair it with flats for daytime or a classic wedge to dress it up for dinner or a night out. The shift silhouette is comfy and easy to move in. No excuses not to wear it on repeat as long as you can.
Timeless style is always sustainable. If you’ll wear it forever, it’s sustainable
Get involved. Become part of the movement for a healthier, more sustainable fashion world. I believe that together we can change the face of fashion. Wear what you love and wear what empowers you. Also consider where your clothes were made and who made them. Your purchase may empower the person who made them (or not). Shop wisely.
Every purchase is a vote. Make yours count. Dress in clothing you love and that have a positive impact on you and the rest of the world.
*The items featured on this blog are what I consider sustainable fashion and/or are items I have owned for a very long time- which I would then consider a sustainable fashion choice simply for the longevity of it.