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  • Fashion Revolution Week- Why I choose Slow Fashion

    “Slowness is beauty.” -from a recent purchase at The Podolls, San Francisco

    I know it may seem like I’m on a rant this month. I don’t want to come off as being righteous or angry, I’m just really passionate. And seeing this is my blog and I’m all about unfiltering yourself, I’m going to say what I want to share most, unfiltered.


    Why is it so important for me to advocate for sustainable, or ‘slow’ fashion? And just as important, exposing secondhand fashion as a potential solution to reducing the waste cycle of ‘fast’ fashion. Just my opinion. It’s what’s worked for me to get me out of the fast fashion rat race.

    Buying secondhand is certainly not the only way to support the slow fashion industry and help heal our environment, but when you extend the life of a garment, you prevent it from hitting the landfills and further polluting our planet. That lights a fire inside of me. And I happen to love it so much!








    The mere sight of stacks of textiles sitting in a landfill, rotting, releasing damaging gases into the atmosphere absolutely nauseates me. I think- because I now know it is avoidable. It must be avoided. Only we can make that happen. With every choice we make. Every purchase we make. We can turn it around.


    By sharing my experience and what I know, I hope to somehow effect change in the shopping habits of others and to inspire you to try out some of the more sustainable fashion options that are available to us (see below).
    According to The Economist, global clothing production doubled between the years of 2000 and 2014 (yikes). Even more shocking is that a large portion of that clothing is ending up in landfills. If you’re not on board yet, it’s time to add some eco-friendly style habits to your life.



    As I mentioned in my last post, it was watching the True Cost film that gave me the wake up call that set me on this path. It was that very same month, ironically that I started working as a personal shopper at a thrift store.


    Suddenly all the pieces fell into place. It made complete sense {to me} that shopping secondhand and vintage were the very most environmentally smart and sustainable shopping options. Purchasing items that had already been made.


    Giving new life to a life- or in this case, a vintage skirt & vest set.




    Shown here, a vintage treasure I found at that very thrift store I worked, Arcs Value Village, paired over a locally and sustainably- made dress by Tilden (also featured here and here). Also shown, vintage purse from Ready For Success; neckerchief, designers own.
    Vintage, thrift, secondhand shopping – finding something I know no one else will have is completely intoxicating to me. It doesn’t get much more sustainable than purchasing something that has already been made. The damage has already been done.


    Vintage clothing may be seriously trending right now, whether it’s a piece from your grandmother’s attic, or a piece from a secondhand store (as is the case here). Whether it’s in or out, there’s something about giving a new life to an old piece that just makes sense to me.


    I hope you’ll take what I share and consider your shopping choices, where your clothes came from and by whom they were made. I hope you’ll join me in choosing more sustainable ethical clothing options (and also beauty, food, personal care products, etc.)
    Today there are loads of resources at our fingertips talking about how damaging clothing production can be to the environment, especially fast fashion; it’s become easier than ever to get educated and make more conscious eco-friendly shopping choices.


    Also, if you’re not into vintage or secondhand shopping, there are more eco-friendly and sustainable fashion brands than ever to choose from, such as Oakland-based Tilden (shown here), Callina, Reformation, Tonle, Mira Blackman, Zady, CuyanaRe/Done, Amour Vert, Only Child, to name just a few.








    Consumerism responds to demand. The more we choose to shop sustainable, ethical options, the more brands will follow suit, offering eco-friendly sustainable fashion options and implementing greener business practices.


    There’s never been a better time to add sustainable style to your life, reduce the waste cycle of fast fashion, and contribute to the health of the environment. We need you to get informed and make the most responsible choices you can.


    Sustainability, human equality, consciousness- these are things that have re-shaped my shopping habits to more closely reflect my personal values. No matter what, my purchases must be socially and environmentally responsible.
    My objective is not necessarily to convince or challenge you to change the way you live or shop, but to show you how fun & stylish it actually can be to support slow fashion and have a significant impact on the environment for years to come.*


    Every purchase is a vote. Make yours count. Dress in clothing you love and that have a positive impact on you and the rest of the world.


    Photo Aug 17, 4 00 20 PM




    *The items featured on this blog moving forward fit under the sustainable fashion category and/or are items I have owned for a very long time- which I would then consider a sustainable fashion choice simply for the longevity of it.


    Get involved. Become part of the movement for a healthier, more sustainable fashion world. I believe that together we can change the face of fashion.  Wear what you love and wear what empowers you. Also consider where your clothes were made and who made them. Your purchase may empower the person who made them (or not). Shop wisely.


    photography by Tilden Yamamoto

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